STRIX Ltd is the world's leading and most successful manufacturer of SAFETY CRTICIAL components for electric jug kettle appliances.

The STRIX thermo control and cordless system are reputed for their premium quality and engineering performances. Over 65% of the world's electric jug kettles use the STRIX system; this undoubtedly makes STRIX the Number One supplier in the industry. Furthermore, STRIX has won the prestigious UK Queen's Award four times; such achievement certainly endorses STRIX market position.

It is apparent that Midea is a famous, widely accepted and quality oriented brand in China, so when it comes to their electric jug kettle range, Midea extends its careful and detailed attention, and specifies the STRIX system, so that quality and performance of the electric jug kettles are guaranteed. It is evident that Midea's decision will bring a new level of experience in the electric jug kettle market to the general Chinese consuming public.

The synergy generated from the cooperation between Midea and STRIX will certainly bring to Chinese consuming a new era of total Confidence Purchase.