An innovative idea from Birmingham based Team International in conjunction with STRIX has enabled distributors and consumers alike to have full confidence in their new kettles.

All Team kettles that specify the award winning STRIX control systems carry a hologram label in a prominent position on the packaging. The hologram means "STRIX inside", and confirms that the kettle complies fully with British and international safety standards. The hologram label is virtually un-copyable and distribution of the label is strictly controlled by STRIX so that only authorised manufacturers can use them.

Managing Director Tony Goldenfeld told ERT: "It's about time positive action was taken by brand owners to assure the trade and the buying public that quality and design and safety are just as important as the traditional commercial battleground of price. The market will be weakened by counterfeit and illegal controls from unknown manufacturers. We don't mind competition, but it must be on a level playing field".

It also guarantees that distribution and availability will not be affected by action taken by STRIX against dangerous and illegal counterfeit controllers.

The Team range of cordless includes the WK 99 series of 2-litre kettles and the new range for 2003, the WK 32 and WK 64 series - all featuring twin gauges, locking lid, built-in ScaleTrap filter, 1.7-litre capacity - and available from April onwards. Team International's range includes kettles, toasters, irons, bread-makers, fryers, and other kitchen appliances.

For further information Contact Team on 0121 693 1959 or visit their web site www.teamuki.com.